Web Apps over Native Apps?

With the world going smartphone crazy, it has never been more important for your business to have a mobile presence. Google now ranks site specifically if a website is mobile friendly and there are more searches on a mobile device than a desktop computer as of this year. So what do you do about it?

Most people’s first reaction is to go and get a native app, this is an application written in the phones specific coding language which can be downloaded from the Apple or Android Store.

This is not necessarily the best route for your business. Native applications can be very costly. Apple also has a strict proofing system so you could spend all that hard earned money on producing an application to have it rejected after a timely proofing period.

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So why not consider a web application?

A web application can basically perform exactly the same way as a native application. They have all the usual trademarks of a native app such as desktop icons and startup screens but they have distinct advantages

1) Universal across all platforms – By using the responsive web design method of adjusting code dependent on the device size, your project will function perfectly across all platforms, so need for two coding versions for Apple and Android.

2) Saves you money – To develop a native app is extremely costly and generally costs a lot more than a web application. You also have to develop the same app again for Android, doubling your production costs before you start.

3) Saves time – Not only does it save you time by having one version of an application, it will save you man hours when keeping your information up to date.

4) No qualification period – Apple has a strict proofing process as it will not let any standard of app go on the store if it breaks one of its many strict rules. Months of development and a short deadline date could easily be disrupted by a simple mistake or misunderstanding of one of the many process guidelines. With a web application it’s a simple case of hosting the project and it’s live.

5) File size & speed – The average native app is around 20mb in size, they usually requires an internet connection to be downloaded or used. A web application on average is 1/20th of the size of a native app. So if your application is required to be used in an enclosed environment where signal is congested and not strong, there’s a better chance of a web app functioning smoother than a native app. Files are loaded as you use the web app, where as a native app would need to be downloaded completely before use.

How would people find my web app?
A web app can be found in the same way as a website, through your marketing strategy. So all the usual marketing methods apply HTML emails, SEO, corporate literature etc. Utilising such methods as QR code on your business cards is a good way of driving footfall to the web application. We utilised this method for an event for one of our clients,Microport. Visit our case studies section to find out more about how Microport’s web application was a roaring success.

Web apps provide the best option all around because one application can work all systems, reaching out to a wider customer base and costing you less. Feel free to contact us to talk about a potential project that may benefit from one of our cutting edge web applications.

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